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The Story

Every wine needs a story and ours is about my shared passion between wine and the environment. Every day I try to give a little more than I take for this world. At Red Deer Station (RDS) we strongly believe in sustainability, fair trade and wine with a conscience.

Winemaking is a thirsty business that uses precious resources to produce the drink that gives us so much pleasure. As a winemaker I am always looking for ways to reduce our impact on the environment.

Among the initiatives we are adopting are lighter and more environmentally friendly bottles, recycled and unbleached packaging, renewable energy, water recycling, composting and vineyard mulching, minimising pesticide use, limiting transport movements and creating carbon offsets.

Long before being carbon-neutral was ‘cool’ and gaining formal certification gave you street ‘cred’ the Dal Broi family had already planted 6,000 trees across the Red Deer Station vineyard by 1995. Unfortunately as the wine glut sweep the globe, the brand was passed between successive companies and forgotten about.

In 2010 I came across a bottle of Red Deer Station and fell in love with a single sentence on the original back label, “Dedicated To Nature”. It has taken 3 years for Red Deer Station to be revived under my stewardship accumulating with the launch in Oct 2013 of “our” first vintage 2012.

We now support a broader cause by creating environmental projects around the globe. We now offset your/our carbon emissions as a  early advocate and ongoing partner of SeedtheChange.org. For every case of Homestead or Vineyards Wines purchased we plant 5 trees on your behalf.  

I am committed to reducing our impact on the environment and recognised there is a lot more we can do to achieve this. I invite you to follow the DEER and see our dedication as we undertake further initiatives towards environmental sustainability.

It is clear that as the Australian wine industry grows, steps need to be taken to reduce the industry's carbon footprint. If we are to sell our wines internationally based on the beauty of this country, our sustainable practices and green credentials then one is expected to walk the talk.

Consumers, retailers and restaurants can all play a part by supporting producers who are doing their bit for the environment. Drinking just one bottle of RDS you can make such a positive effect on another person’s life. 

You have never had a better reason to have another glass.